Universal Loyalty Program on Blockchain

Principle of operation

The loyalty program works on the principle of accumulating bonuses in the form of cryptocurrency for certain actions, for example: the purchase of goods or services. Cryptocurrency can be used to pay for the next purchase or to exchange for other digital assets.
Safety

The program is organized on the basis of the blockchain, which ensures the security and transparency of transactions. Each client has their own unique wallet address, where all bonuses are stored in the form of cryptocurrency. The client can track the balance of his wallet, as well as view the history of his transactions.
Customer acquisition and referral program

To attract new customers and maintain the loyalty of old members, companies can provide additional bonuses for customer activity, such as frequent purchases, reviews, recommendations, etc.
A feature of the project is a referral program that will allow users to earn on the recommendation system. This income will be unlimited and will open up new opportunities for Travelingo members.

Thus, a loyalty program using crypto-bonuses is an effective tool for marketing and stimulating purchases from customers.

Target audience analysis

Clients

Main target audience:

Men and women from 18 to 45 years old. They do not like to stay at home, often travel, go to restaurants. Follow the trends in the world. They don’t waste money, they love promotions, cashbacks and discounts.
Problems:
1. There is no time to look for information about promotional codes and discounts in hotels, restaurants, etc.
2. It is inconvenient to register in the loyalty systems of different companies
3. Forgets about existing bonuses in companies
4. Sees no point in recommending something to friends without a reward system
Solution:
1. A convenient search system by type of company in one application, where you can immediately see information about the accrual of bonuses
2. A large number of connected companies in the application
3. Bonuses can be spent in different companies and transferred
4. Referral program with the possibility of unlimited earnings

Business

Main target audience:

Hotels, restaurants, shops. The goal - is to keep the involvement of regular customers with the help of a bonus program without a long and dreary registration, as well as to attract new customers through a referral system.
Problems:
1. Doubtful customer benefit
2. Uniformity of loyalty programs
3. Low customer engagement (there are points, but nowhere to spend)
4. The reluctance of customers to take additional actions (registration in each loyalty program, filling in information, etc.)
5. There is no alternative where to spend points (no incentive to shop in only 1 place)
Solution:
1. A service that connects an organization to a loyalty system.
2. Receiving and writing off bonuses in 1 click on the qr code.
3. The ability to share bonuses with friends.
4. Versatility of bonuses - they can be spent in any companies connected to the program.
5. The ability to send push notifications with promotions and special offers to the client's screen.

Partner network

The Partner attracts companies to Travellingo and receives a percentage of each fare payment according to the scheme below.

Partner

Roadmap 2023

February 2023
1. Project Idea Development
2. Target Audience Analysis, Market Analytics, UX Research
May 2023
1. Design: Telegram bot, Cashier App, User App
2. Promo LP for Users and Vendors
August 2023
1. MVP: Telegram bot, Cashier App
2. Design: Vendor App, Vendor Admin Panel
3. Promo LP for Parnters
November 2023
1. MVP: Vendor Admin Panel
2. Design: Partner Admin Panel, Founder Admin Panel
3. MLM Calculator
January 2024
1. Project Presentation and Investment Search
March 2024
1. Enhancements to current MVP products, testing, and project launch